Given the speed of technology advancements it is imperative that we all keep our eyes and ears open to new opportunities. In my opinion, there has not been anything as exciting as what we have seen take place in the mobile industry in the last 5 years – both here in the U.S. and abroad.

From a prepaid perspective, 2009 has to be the most impressive year yet. It was in early January that Boost Mobile introduced their $50 unlimited plan and from that point forward the “Prepaid Mobile Price Wars” began. Maisie Ramsay just recently wrote a great article titled “Duking It Out In Prepaid” in Wireless Week on this subject. Beyond the price wars, the introduction of smart phones and the demand for mobile applications have really changed the face of prepaid mobile.

Also in 2009 we have seen an explosion in the number of mobile applications developed, and more importantly paid for and downloaded. While Apple’s iTunes store model has been by far the most successful (2 billion applications downloaded to date), Nokia, T-Mobile, Verizon, and Windows have all introduced their application store models in an attempt to gain market share in this space. I foresee the day when having a mobile application for your company is just as important as having a website.

As I leave my hotel room this morning and make the short walk to the San Diego Convention Center to attend CTIA Wireless I.T. and Entertainment my eyes and ears will be open to the many new mobile opportunities that lie ahead for NetworkIP and our customers.

Brian Kirk
VP Business Development
NetworkIP and Jaduka

I scanned the list of conference attendees that was handed out at the beginning of the conference & there wasn’t a single person in attendance from Apple; nor was anyone from Apple participating in any of the panel discussions or keynote presentations given that day.

So here I sat in a room full of very talented people from some very reputable & large companies who could not help but analyze Apple & what Apple has done to the mobile market.

I find myself asking why Apple would have been there. Apple has set the standard. They’ve raised the bar with mobile devices & mobile application development & distribution. As a result, we find ourselves trying to catch up to Apple. While we sit here discussing how Apple approached the mobile market, they continue to innovate. I’m sure from time to time that they find themselves at conferences looking for answers to questions & to get a feel for a market. Of course they appear to do their own research in many other ways. Apple doesn’t wait for an industry to shift, they shift an industry.

Can other mobile device manufactures & mobile operating systems surpass Apple? Is today’s release of Google’s Android operating system on HTC’s G1 an example of this or will Apple continue to shape the mobile industry?

Brian Kirk
VP Business Development
NetworkIP & Jaduka