Posted on 04. Feb, 2009 by Brian Kirk in NetworkIP Blog
An article this morning on mobile commerce – “Survey Says: Retailers Need to Go Mobile” – referenced a recent survey conducted by Foresee Results that reported nearly a third of online shoppers said they used their mobile phone as part of their regular shopping trip. Whether used for calling or texting a friend for advice prior to making a purchase, or for taking a picture of a product with their mobile phone and sending it to themselves to look at it later from home, the mobile phone has become an important tool that consumers use when making purchase decisions. The article went on to explain the need for brick-and-mortar retailers to consider developing and offering mobile applications to their customers in hopes of increasing their sales numbers.
The article concluded by asking its readers, “How else do you think brick-and-mortar retailers could appeal to mobile-enabled shoppers?”
I’m a huge fan of mobile applications and I use my mobile for anything and everything that I can.
At NetworkIP and Jaduka, we have long envisaged that consumers who buy products and services at brick-and-mortar retail outlets will migrate to buying through their mobile phones and hand-held devices. That’s why NetworkIP and Jaduka have deployed a robust, global transaction processing platform that brands can use to engage with their customers both online and offline.
Our platform affords consumers four unique options for purchasing product, activating products, and even renewing existing product subscriptions: via the web, through traditional voice applications (using both automated Interactive Voice Response (IVR) solutions and traditional customer service), through mobile devices and via over 500,000 retail outlets equipped with Point of Sale (POS) capabilities.
Hunter Newby of Internet Telephony Magazine described our platform as “a virtual real estate for a giant digital Wal-Mart!…an IP version of a free-trade zone allowing multiple parties to virtually meet in the middle and transact.”
We agree, and the future, is, indeed, exciting!
Brian Kirk
VP Business Development
NetworkIP and Jaduka
Posted on 02. Feb, 2009 by NetworkIP in Media Coverage
I have taken some ribbing this week at the IT Expo (nice job, Rich) on account of my tanned complexion, earned at the Pacific Telecommunications Council and while giving a couple of keynotes for the Alaska Telecommunications Association meeting (Well, most of the ribbing came from Andy Abramson, I’d have to say…some people just thought I looked relaxed…)
I will say a couple of things about our Telco 2.0 panel at PTC, where I shared a stage with Network IP (Jaduka), MetaSwitch and IntelePeer.
First, I have maintained for some time (and reiterated from the stage) that Network IP is the most underestimated company in the IP communications space. As far as vision, they get it. As far as company effort to make that vision a reality, they are doing more than is apparent on the surface. I like “old time” telephone industry companies that grew up on voice and now are trying really hard to make sure voice is even more relevant in the future.
I believe Network IP/Jaduka will startle some people, soon.
I got a chance to work with IntelePeer again at the IT Expo, and likewise continue to be impressed with how much thought the company has given to “a la carte” approaches to voice and communications applications. If you knew the company five years ago, you might not recognize it today. But more important is the thinking behind ways new applications using voice can be created in non-monolithic ways.
Finally, at least one or two people might have been surprised to see MetaSwitch on the Telco 2.0 plenary panel. But, likewise, I have known this company for a while. It is among the firms firmly established in the “old” business that are working really hard to be even more relevant in the “new” business. I believe we will see further signs of that effort this year.
There are some people who continue to say that old legacy telco companies will not survive the world that is coming, or should not. Well, that remains to be seen. But I suspect some people underestimate their ability to change.
Human creativity and grit are not to be found only among the ranks of the bleeding edge “Web” companies out there. Lots of people in the old “legacy” business are quite capable of leading a transformation and transition to something that will look quite different.
I also will say that my time with the ATA members points out just how demanding this sort of work is. One has to adapt to the advanced technologies, while at the same time gearing those tools to be used by service providers and their customers who might not care a whit for the coolness and cleverness demonstrated at the leading edge.
Written by: Gary Kim
Originally published at: http://ipcarrier.blogspot.com/2009/02/just-couple-of-compliments.html
Posted on 01. Feb, 2009 by NetworkIP in Media Coverage
Portable readers, lower prices and improved technology have led to increased use of RFID for managing inventory at the item level, tracking goods in the manufacturing process and enhancing the consumer’s experience at retail. Stephanie Brush, director of Motorola RFID business development for the fashion market, says, “RFID is becoming more mainstream, and it is becoming a work tool. In the last two or three years, people wanted to test the technology and make sure it worked. Now we know it works, so the question is, what problem can it solve for you?”
Click to continue reading full article (PDF).
Written by: Mindy Long