Posted on 19. Nov, 2008 by NetworkIP in Media Coverage
Peering as it relates to VoIP comes in many different shapes and sizes and for some this can be confusing. Traditional IP Peering has a point of reference and those that understand it may however not fully understand the scope ofVoIP Peering ( News – Alert), as it has a direct relationship to a specific application, whereas straight-up IP peering does not. Simply put, IP Peering lacks the “Vo”.
Basically any application that uses IP can be described as being “over” it and then defined specifically with interoperability standards and be made to seamlessly interconnect whether over the public Internet, or a private IP network. This somewhat dilutes the purist form of peering which is rather simple and simple is usually better and easier to understand. What is also understandable is the challenge of finding a functional similarity in the use of the term peering for all groups in the IP world. The truth is that IP is layer 3, but the Vo is Layers 5-7. Just as with any other religion, though, there are sects, but they share the same common root at some point.
In the VoIP sect there are many developments occurring. VoIP Peering is manifesting itself in application to network bridge-building at several levels. A recent example of this comes from a Dallas-based company,Jaduka ( News – Alert) (www.jaduka.com). Jaduka and their Transaction Services link Point of Sale (POS) with mobile networks and devices and also ecommerce via the web, all to voice (VoIP and PSTN) networks.
The uses for these capabilities are financial transaction in nature. Working towards a more integrated experience with data integrity and security are very valid efforts and truly create the “glue that binds”. What is particularly interesting about this group and their work is in their roots. Jaduka’s parent company, NetworkIP, is a carrier-grade telecom service provider.
For them the concept of developing web APIs as an interface to the voice network was a logical way to drive more traffic. Through the process of creating a web-window to the mobile and fixed voice world with ties to the commerce terminals of brick and mortar they have built an IP version of a free-trade zone allowing multiple parties to virtually meet in the middle and transact. It is virtual real estate for a giant digital Wal-Mart.
As with all things in life, there are building blocks. From those early stages, the future is built. Not many can explain how it all works, but most can benefit from what has been created without even knowing what really went in to it.
Written by: Hunter Newby, Chief Strategy Officer and Director of a special purpose acquisition corporation in the communications industry, writes the VoIPeering column for TMCnet To read more of Hunter’s articles, please visit his columnist page.
Edited by Greg Galitzine
Orignally published at: http://hosted-voip.tmcnet.com/feature/articles/45757-ip-building-blocks.htm
Posted on 19. Nov, 2008 by Brian Kirk in NetworkIP Blog
Whether we are currently in a recession is debatable, but whether or not we are dealing with tough economic times right now is not. It was just two months ago that the federal government took over Freddie Mac & Fannie Mae, then came the $700 billion bailout for financial institutions that included Freddie & Fannie, the Dow Jones Industrial average has dropped 4,961 points or 38.29% since this time last year (November 20, 2007), & now the big 3 car manufacturers are requesting a $25 billion dollar bailout. During all of this, the IT & telecom sectors have begun to feel the pinch too. This is evident from layoffs reported by Sun Microsystems, job cuts by Cisco right here in Texas, 10,000 job cuts announced by BT, 3,000 cuts by Motorola, & unfortunately the list goes on & on.
In response to these tough economic times companies need to look to new & innovative solutions that can save them money, time, & ultimately help them succeed in growing their business. We are always looking for ways to grow our business by investing in solutions that save us time & money. Just recently we were featured in an article about how we have used virtualization in order to streamline our systems administration processes all while saving money too.
Many of our products & services result in costs & time savings for businesses & I wanted to share a few in hopes that they may help your business.
Web & Audio Conferencing
Provides businesses with affordable, on-demand conferencing that can be used anytime by simply picking up the phone & dialing a personal code. The service includes a convenient Online dashboard for account management, monitoring live conference calls, & reporting.
Transaction Processing Services
We manage 860 million end-user accounts & we process well over 19 million transactions per day. Our transaction processing capacity is capable of handling over 40 billion transactions per year – more than enough for practically anything that a business could dream up.
Least Cost Routing & iQT
By combining our Least Cost Routing (LCR) engine with our patented iQT technology we can monitor & analyze ever call in real-time & automatically remove carrier routes that do not meet strict quality standards. The result is the best possible ratio of quality & pricing for terminating your calls.
By using these & many other products & services you can save your business money & precious time that can be better spent focusing on your core competencies & your customers.
Brian Kirk
VP Business Development
NetworkIP & Jaduka